IGNAE
KRAUSZ STUDIO PARTNERED WITH IGNAE FOR STRATEGIC CONSULTANCY AND SOCIAL MEDIA.
THE BRAND
The Azores, a Portuguese archipelago made up of nine volcanic islands free from pollution and full of pure and rare ingredients, are the inspiration and home of Ignae - a sustainable, clean, vegan, transparent brand with a focus on performance.Created by Azorean Miguel Pombo, the founder identified several ingredients in the ecosystem of these islands that could be used to heal and regenerate the skin. In partnership with Claire Chung, a global entrepreneur with two decades of experience in the luxury sector, he launched Ignae.
The project created and develops its own biotechnological research processes using indigenous raw materials, in order to create the most powerful and effective products for the skin, which offer transformative results. The science behind the brand allows us to do more while consuming fewer natural resources.
The EPC Factor® Complex, one of Ignae's greatest achievements, is the result of years of advanced research in the fields of applied sciences for use in clinically proven skin care and present in its entire range of high-performance products.
THE STUDIO
Studio Krausz has a partnership with Ignae for the area of Social Media activations, with the aim of positioning the brand as top of mind among those working in the area of clean beauty and high performance focused. At the same time, the work with Studio aims to promote greater dialogue with its community, maintaining its premium positioning. Improving the production of content, not only graphics but also from scratch, from moodboard, production and monitoring of photography and video, is another axis of our work. In addition, we support Ignae in establishing digital partnerships with influencers, other brands and special collabs.
THE IMPACT
The work with the Studio reflects growth in the brand's positioning, visual coherence and the openness for the community to dive into the brand at 360º. From the origin/extraction of natural raw materials in the Azores, through laboratories, to the creation of products, to their benefits and performance, everything is thought out in a coherent, attentive and careful way.
