BIOCOL LAB
Krausz Studio partnered with BioCol lab for all-type-communication, brand strategy and event conceptualization and production.
THE BRAND
Biocol Labs is the post-chemical pharmacy, creating the health essentials for the modern men and women, which traditional healthcare doesn't provide. It was founded in 1977 in Lisbon, with the mission of making chemicals redundant through nature and science. Welcome to the post-chemical society. Feel free to stay forever.
The studio joins the laboratory to communicate its change in legacy and the new positioning of products, which celebrates this change: The "Something" brand. At the time, in 2016, the Studio joined the creative team to collaboratively design the communication and "way of being" of the new brand.
THE STUDIO
Krausz Studio partnered with BioCol lab for all-type-communication, brand strategy and event conceptualization and production.
Back in 2016, we closed a floor in Cais do Sodré,in Lisbon, and built a totally immersive experience that speaks and lives from the brand. Between corridors, bedrooms, living room and kitchen, the Studio portrayed the brand’s story so that visitors could immerse themselves in the purpose of each one of the ‘somethings’, which celebrated a profound change in the supplementation market.
THE IMPACT
That was just the beginning: we designed a partnership with Liquid around detox juices, with supplementation boosting results. The campaign was designed by studio AH-HA and it was covered by the German publisher Gestalten.
‘Something’ was published in all media and gained the essential muscle to internationalize.
Today, “Something” brand is sold in places such as the Ace Hotels chain, among others that share its transversal vision of well-being.
