Hotel Hotel

Krausz Studio partnered with Hotel Hotel for PRESS relations, networking, Social Media and Strategic Consultancy along the project.

the brand

Hotel Hotel is an irreverent newcomer in the centre of Lisbon, deconstructing the formalism of conventional hotels. An urban oasis in the heart of the city, it is a space made up of multiple layers, environments and senses that with its passion and creativity narrows the gap between nature and the world of civilization.

the studio

KRAUSZ STUDIO PARTNERED WITH HOTEL HOTEL FOR MEDIA RELATIONS AND NETWORKING, INVITING OPINION LEADERS TO MEET ANIMAL RESTAURANT, SOCIAL MEDIA AND STRATEGIC CONSULTANCY ALONG THE PROJECT.

The Studio also developed the content pillar strategy for the project's Instagram, and is responsible for all visual and written content on the restaurant and hotel's social networks, developing and perpetuating the brand's way of being in the market.

the impact

With the Hotel, our goal was to work hard to promote brand awareness. By maintaining close contacts with opinion leaders, in order to bring the right tribe closer to the project, we made it known in a unique and intimate way.

In parallel, the Studio invited key opinion leaders, linked to different strategic areas, to visit the Animal restaurant, opening the hotel's doors to the city. This networking, along with the press office, placed the project on the map of the best Hotels in Lisbon,
a fact reinforced by The New York Times.